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Commerce-first retail media

Most brands are buying media in the wrong order.

We start where your customers actually buy. Connected × Commerce is a UK retail media specialist — building commerce-first strategies for growth-stage brands on Amazon, Tesco, Boots, and Nectar360.

Book a free 30-minute call →An honest conversation, no agenda.

The third wave of media is already here.

Broadcast reach, digital performance, and now retail media — the only channel where you can reach customers at the exact moment of purchase, using first-party loyalty data, with closed-loop attribution.

Tesco's 27 million Clubcard members. 20 million Nectar holders. 17 million Boots Advantage cardholders. Most growth brands aren't on any of them. That's the opportunity — and it won't stay cheap for long.

The CBC framework

Four principles. One journey.

UPPER FUNNELLOWER FUNNEL01 · UPPER FUNNELDiscovery02 · UPPER FUNNELDemandConvert03 · LOWER FUNNELLoyalty04 · LOWER FUNNELMaking your brand visible to shopperswho don't yet know you exist — browseplacements, prospecting, category capture.Converting visibility into active interest.Retargeting, product content, consistentpresence across every retail touchpoint.The moment of purchase. Sponsoredplacements, retail search, Google Shopping— optimised for high-intent capture.What happens after the first purchase.Lapsed-buyer campaigns, repeat-purchasestrategy, compounding LTV over time.
01 · Upper funnel
Discovery

Making your brand visible to shoppers who don't yet know you exist — browse placements, prospecting, category capture.

02 · Upper funnel
Demand

Converting visibility into active interest. Retargeting, product content, consistent presence across every retail touchpoint.

03 · Lower funnel
Convert

The moment of purchase. Sponsored placements, retail search, Google Shopping — optimised for high-intent capture.

04 · Lower funnel
Loyalty

What happens after the first purchase. Lapsed-buyer campaigns, repeat-purchase strategy, compounding LTV over time.


Why Connected × Commerce

Three things you won't get anywhere else.

01
Specialist depth

Not a generalist agency bolting retail media on. We do three things well — retail media, paid social that feeds it, and the strategy to connect them. Not twelve things adequately.

02
Honest measurement

Cross-platform attribution is messy. We refuse to pretend otherwise. Three measurement layers, no theatre. You'll know what's working — even when the answer is inconvenient.

03
Founder-led work

You talk to the person doing the thinking — not an account handler passing briefs to a junior. That's the model. It's not a positioning line, it's the way we work.

Let's talk

Start where your customers actually buy.

A 30-minute call. We'll be straight with you about whether we can help — and what we'd do first if the answer is yes.

Book a call →
info@connectedbycommerce.co.uk · connectedbycommerce.co.uk